Toyota Sport Car Edition Toyota to Build New Performance Cars

Over the past several years Toyota has been building up its portfolio of sports cars under the Lexus brand name, but the company has yet to build any under the Toyota brand name. One reason may be that sports cars are usually pricey and Toyota is a brand that caters to car buyers on a lower budget, and that's why there new sports cars currently under development will be made for sports car enthusiasts on a budget. Toyota's last sporty model was the small MR2 two-seater.
Toyota not only plans on building traditional small sports vehicles, but they also plan on building performance versions of some of their larger four-door vehicles. One unexpected model will be a sportier version of the Toyota Prius model. The Prius is one of the most successful hybrid cars of all time and it will be interesting to see how a sportier version of the car will do in the market. A sporty Prius will offer up another choice for customers who want a good sized hybrid car, but don't really want to compromise on performance.
Toyota's new sports vehicle management division which will develop these new sports cars was recently established in January, so it may be a while before we get a taste of what the new division has to offer. The division can definitely make s big splash in the automotive industry if it successfully makes a sporty Prius model which keeps the cars high fuel efficiency that made it so popular in the first place.